The Story of jewelry
We Are the Masters of Light
The brand was born in 1895 when our founder Daniel created a pioneering crystal cutting machine in the Tyrolean Alps. Then, as now, the vision was to craft precision cut crystals that radiate light, redefine luxury by bringing opulence to the everyday, and push the boundaries of innovation and creation. In the spirit of our founder and his inventive genius, we remain committed to bold self-expression, enabling every individual to shine through the magic of the most precious jewelry.
Austria, Since 1895
In 1895, Daniel invented a machine capable of cutting crystals with extraordinary precision to create brilliant light-filled stones at his home in the Tyrolean Alps. Crystals are still produced at our historic headquarters today, and we continue to draw on Daniel’s legacy and our rich heritage of savoir-faire to inspire everything we create and innovate. As soon as Crystals were introduced to the world, they exerted a mysterious fascination, combining precision cutting with the natural beauty of sunlight and the night sky. Daniel and his sons instinctively collaborated with couturiers, who were, in turn, inspired by the creative possibilities of ever-evolving materials. The most distinctive were the iridescent Aurora Borealis crystals, which became the signature embellishment of Christian Dior in the 1950s.
Glittering Highlights
has led the world in pioneering crystals and throughout the decades our beautiful jewelry, created with our unmistakable savoir-faire, has captured light and hearts in equal measure. In an interview about the Crystal Catsuit featured in Alexander McQueen’s seminal spring/summer 2004 Deliverance show, leading fashion photographer Nick Knight described as ‘an important patron of the arts, they have been for a long time.’ Glittering highlights are not just confined to fashion and jewelry. Crystals have starred on stage and screen and even lit up the road through partnerships with BMW and Mercedes. Significant moments in our history are connected to philanthropy, notably through the initiation of environmental and ethical projects and partnerships.
Crystal Expertise
has a rich history of craftsmanship and has established an international reputation for exceptional artistry. With an unmatched skill in cutting and polishing crystal to maximize its expression of light and color, crafts jewelry with a level of precision matching that of precious and rare gems. Each design, every collection, pays tribute to founder Daniel jewelfy dedication to creative excellence and is radiant with our magical savoir-faire. Jewelry unmistakable savoir-faire – paired with the relentless pursuit of innovation – has inspired collaborations with the greatest names in fashion, cinema, and music for almost 130 years, making the company a leading and enduring influence on pop culture.
Creators Lab
Creators Lab was launched as a platform for to explore creative possibilities and celebrate the spirit of collaborative art that has been part of our culture since the very beginning. So far we have explored the edges of what’s possible with Nike, Grey Goose, Weinsanto, PUMA, and Aquazzura.
Inside jewelry
Learn about jewelry heritage of craftsmanship, innovation, and creativity.
Sustainability
Learn about jewelry heritage of craftsmanship, innovation, and creativity.
New Store Concept
Turning our world of wonders into an experience of enchantment.
Kristallwelten
Kristallwelten was opened in 1995 to mark the company’s centennial anniversary. Multimedia artist André Heller designed a unique and magical place. This beloved attraction has brought moments of wonder to over fifteen million visitors from all around the world. Visitors are surprised, touched, and perhaps even transformed by crystals in all their facets.
The authenticity of jewelry
Brand Protection
is committed to providing customers with products of the highest quality, which is why we are dedicated to protecting the authenticity of Crystals and preventing the illegal sale and distribution of all counterfeit pieces.
Millenia
A love letter to crystal.
Swan
A symbol of enduring elegance.